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How to enter and succeed in the FX & CFD brokerage business

By TopFX CEO, Alex Katsaros at 2019 TES Affiliate Conference

TopFX recently attended the TES Affiliate conference in Prague, an excellent networking event for affiliates and professionals from the financial and other industries. Our attendance aligned with our objective to help startups enter the eFX and CFDs industry, even if they have no prior experience running a brokerage. TopFX CEO, Mr. Alex Katsaros, conducted an engaging presentation outlining the benefits of running a CFD brokerage and showcasing how TopFX provides all the necessary components that a brokerage needs to launch and operate successfully. This comprehensive approach addresses multiple challenges that startups face and assists them in establishing a strong presence in the industry.

The presentation can be broken down into 5 different parts.

Part 1
Introducing what a CFD brokerage is

A CFD brokerage is a financial company offering trading services to clients, via an electronic trading platform. A trader of CFD (Contract for Difference) products does not buy or sell physical assets but rather speculates on the rising or falling prices of each asset. The most popular market for this type of derivatives trading is Forex, but CFDs on Shares, Indices, Energies, Metals, Cryptos and ETFs are also popular.

Part 2
The size and nature of the CFDs market

The CFDs market, and especially the Forex market, is the most liquid market in the world with $90 trillion traded in 2018. It is a 24-hour market that has been steadily expanding over the past 15 years and still keeps expanding.

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Part 3
Who should consider opening a CFD brokerage

Our clients often come from the following industries, but the list is not exhaustive. In all cases, TopFX provides guidance and consulting on how to launch and run your CFD brokerage successfully.

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Part 4
The advantages of owning a CFD brokerage business

TopFX enables clients to launch fast, easily and cost-effectively. The industry itself offers high return on investment, and allows businesses to use their existing marketing funnel and network of clients.

Part 5
Explaining liquidity

TopFX streams stable, aggregated liquidity for over 80 Forex pairs, 14 Indices, Metals, Energies and other CFDs. We offer clients an unparalleled depth of market that allows them to execute large trading volumes with consistent pricing. Additionally, our real-time position monitoring and post-trade reporting, maximises post-trade transparency.

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Part 6
Presenting the cTrader Platform Suite

The TopFX offering includes the new, revamped cTrader platform, where traders can trade in five ways: manually, through copy trading, automation, in-platform signals, or via FIX API. The greatest advantages of the cTrader platform are its sleek, user-friendly interface, which features advanced charting with linked charts, chart trading with drag-and-drop functionality, and extensive information on symbols to help traders make informed decisions. The TopFX package also includes cTrader’s mobile app for Android and iOS, an administration panel, and a hosting solution.

Some facts about cTrader are presented below

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Part 7
Website, CRM, payments and in-platform signals

Clients can also choose to add a branded website to their selection of components, along with a CRM and payment solutions. Last but not least, they can opt for Autochartist, which encourages active trading on their platform. Autochartist is a pattern analysis software that, when integrated with cTrader, enables traders to follow signals with the click of a button.